SAN FRANCISCO – (COMMERCIAL THREAD) –Bobbie, the first European-style organic infant formula made in the United States to meet FDA requirements, announces its first-ever Masterclass. The course, which takes an in-depth look at the science, rules and regulations of infant formula, will be held on the Instagram stories platform. The 30-minute self-paced training module enables healthcare professionals to learn in a modern way.

Bobbie’s free Masterclass, available at www.instagram.com/bobbie, was approved by the Commission on the Registration of Dietitians (CDR) for Registered Dietitians (RDNs) and Nutrition and Dietetic Technicians, Registered (NDTR) to earn 0.5 Continuing Professional Education Units (CPEUs). At the end of the course, participants will be asked to answer a short questionnaire, after which they will be able to directly upload their CPEU certificate.

“Kudos to Bobbie for this easy-to-access approach for RDNs to earn CPEUs,” said Donna Martin, EdS, RDN, LD, SNS, FAND and past president of the Academy of Nutrition and Dietetics. “No need to save passwords, just open Instagram, enjoy the learning path and directly download the certificate. Modernized learning at its best.

“It’s fabulous that Bobbie is leveraging Instagram to achieve more RDN and make CPEUs more accessible,” said Malina Malkani, MS, RDN, CDN, brand partner and author of Simple & Safe Baby-Led Weaning. “This platform provides healthcare professionals with an innovative and engaging way to easily stay up to date with the latest industry research and regulations. ”

Bobbie’s first Masterclass was created by Elieke Kearns, PhD, RD and Christina Berberich, PharmD, MPH, RD. The course explores the similarities and differences between US and European regulations as well as the dangers of illegally importing formulas. Bobbie infant formula is modeled after breast milk and designed to meet many European standards for essential ingredients like DHA and iron, while meeting all FDA requirements.

A recent study showed that 20% of parents (one in five) who fed their infants illegally imported European formulas not registered by the FDA, despite risks such as shipping and storage problems, label discrepancies and definition and lack of European recall information for the United States. parents. In May 2018, the American Academy of Pediatrics (AAP) issued a memorandum expressing concern over the increased use of imported formulas. In addition, the 2020-2025 dietary guidelines for Americans clearly states that infant formula “improperly and illegally imported into the United States without mandatory FDA review and supervision should not be used.”

“This is a hugely relevant topic as the importation of infant formula from Europe is a recent trend that healthcare professionals should be prepared to speak with with confidence, especially in light of recent FDA recalls advising customers not to use imported products and dispose of them safely ”declared Melissa Joy Dobbins, MS, RDN, CDCES the host of the Sound Bites podcast was voted “One of the Best RD Managed Podcasts” by Today’s Dietitian and “1 of 10 Nutrition Podcasts to Add to Your Playlist” by US News & World Report.

“We are excited to work with the Academy of Nutrition and Dietetics to make modern educational content available to RDNs and NDTRs, the trusted leaders in food and nutrition,” said Bobbie’s Chief Medical Officer, Elieke Kearns. “Bobbie is a next generation infant formula designed to meet the demands of modern parents and healthcare professionals. ”

As a goal-driven business, Bobbie started with the community, not the business. They first launched Drunk on milk, a content site that offers parents a place at the Food Crossroads for simple answers, support and information. Recently they introduced Nurturing confessions, a safe space where parents can come together, learn and grow as each type of feeding journey is standardized. Finally, to put their money where their milk is, Bobbie launched The MotherLode, a revolutionary initiative that allows Bobbie’s clients to become investors.

For more information, please visit www.BobbieMedical.com. To download a user-friendly infographic on the unregulated black market of infant formula use in the United States, please visit www.trybobbie.com/hcp-digitalhandout.

About Bobbie

Bobbie is an organic infant formula company that exists to create a parenting culture of trust, not comparison, where every parent is supported in choosing the right nutrition for them and their baby. Bobbie was started as a direct-to-consumer business and offers a parent subscription service across the United States. , obstetricians / gynecologists, scientists and professionals who bring their expertise to the creation of a new generation formula business. Bobbie was founded in 2018, is based in San Francisco, and is backed by business. For more information on Bobbie, visit www.hibobbie.com, and follow Bobbie on Instagram @bobbie.



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