Sam Coulstock FIH, award-winning founder of the social enterprise, Inspired Community Group, has been named the new Professional Development Manager at the Institute of Hospitality. Sam takes up his post on August 23, taking responsibility for the division currently headed by Alistair Sandall FIH, who is leaving the Institute after four successful years.

As the only international professional body for current and future hospitality leaders and managers, professional development forms the core of the work of the Institute of Hospitality.

Sam, who has spent twenty-five years in hotel operations, business development, apprenticeship training and careers – notably for Springboard Charity and Springboard UK – will lead the Institute’s growth strategy and mandate execution for lifelong learning and continuing professional development.

This includes the accreditation and ongoing approval of academic and professional training programs, mentoring, and the organization of professional workshops and webinars. Sam’s new role will also involve cultivating close relationships with employers, universities, colleges, training providers, and career organizations.

Sam is well known in the UK hotel industry. He was behind a number of large-scale initiatives such as the nationwide ‘Big Hospitality Conversation’ which created over 60,000 jobs, apprenticeships and work experience opportunities across the country. UK. From 2016 to 2020, Sam was Director of Commercial Relations for the learning company, Umbrella Training. During the past year, his consulting activity has carried out strategic level projects in addition to the implementation of Kickstart programs for organizations wishing to support unemployed young people towards jobs in the hotel industry.

His record of volunteer work includes ten years as vice president of hospitality human resources, the forum for people and talent management professionals, and member of the editorial board of HQ, the quarterly magazine of the members of the ‘Institute of Hospitality. In November 2020, Sam launched the Inspired Community group with the aim of “boosting spirits in hospitality careers”. The initiative has received support from Red Carnation Hotels and the Savoy Educational Trust. He is also a guest writer for

In 2020, Sam was named Enter Prize Advisor of the Year by the London Enterprise Adviser Network, co-founded by the Mayor of London. He is a member of the Institute of Hospitality and a member of the Institute of Employability Professionals.


Appointment of a new professional development manager at the Institute of Hospitality


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